Composition and Design Final Write-up
My collection’s design is a reflection of the types of things that I not only partake in or own physically, but they reflect various aspects in my life that mean something to me. As I was brainstorming possibilities for which my design could reflect. As I was thinking, I realized that most of the items on my collection list could be represented in its physical state or nature. This led me to the idea that I would actually recreate the images of most of my items. These items were iconic in that they shared structural simplicity with the different collections that they represented. I combined these objects with the distance between each object and orientation/placement of each object to be an abstract representation of a human body walking forward. Within the body I included a pictorialization of the “Nike” swoosh made out of rendered letters in the word “SHOE”. I believe this pictorialization has the proper spacing and shape for a viewer familiar with the Nike Brand to recognize it was a Nike Swoosh. There are no reasons for the placement of the icons as they were used based off their shape and the needs to fill the space within the abstract representation of the man.
I did, however place objects outside of the main walking man. There is a semantic gap between the main man and to other people which provides descriptors like unity, together, multiple, people, and forward. These words can lead the viewer to assume that friends are together, supporting, driving each other forward and they would be right. The viewer may also go further to say that these human forms are for the most part duplicated versions of each other, leading one to believe that it represents generations, relation, or family. They, too, would also be right. I believe that the inclusion of multiple people would help in making the viewer assume and relate to the characteristics of the human forms together. Because the people are larger than the objects in the middle body, it shows that although they aren’t near as detailed they are more integrated in the space of the poster therefor they are more meaningful.
For my last collection which has to do with mountains and nature as a whole, I decided to combine a wide, one column grid to the lower, skinnier, 3-column grid that the figures fill. This inclusion not only separates the upper grid from the lower ones, it contains its own details and importance. It gives a sense of overseeing, as if it does not care what the lower grids contain, but has a higher hierarchical importance. I believe that nature, along with mountains, is the most important collection on the poster because if it weren’t for nature and its perfect balance we wouldn’t be alive. Although nature is balanced enough to sustain life, the actual physical and biological qualities throughout nature vary tremendously. I represented this though within the mountains as they don’t contain the same angle, line weight and shapes. The mountains do, however seem to converge near the middle which feels like it flow and points downwards towards the main image, the middle figure.
When it came to color, I wanted to include earth tones that contained contrast higher throughout. The blue and yellow contrast nicely as the brown contrasts with both the yellow and blue. This allows one to easily decipher between the different parts of the poster. I also changed the opacity of the objects that occupy the figure ground throughout in order to blend the colors a little bit so that they don contrast so much that they are distracting to the eye. I believe that these colors demonstrate a nature, rugged feel as I enjoy being outdoors and am not afraid of getting sweaty and dirty.
Lastly I added abstract trees around the mountains to blend the contrasting blue and yellow while creating a bridge between the two main sections of the piece. They are not only visually stimulating but add a little more of the nature feel to the piece while benefitting from the earth tones.