DTC 356 Introduction Blog Post

  1. If you could have an endless supply of any food, what would you choose?
  2. When you were little, who was your favorite fictional character and why? What about now?
  3. What’s your favorite thing to do in the winter?
  4. Are you a cat person or a dog person? Explain your answer.
  5. Identify three podcasts that you listen to.

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1. I would choose anything that my mom cooks. It is all equally delicious.

2. My favorite fictional character was Batman because I loved the T.V. shows that depicted Batman. Heisenberg from “Breaking Bad” is currently my favorite fictional character.

3. Luckily, I am not a recluse in the winter as I am extremely into skiing.

4. I am a dog person because cats could care less if you are in the room or drop dead.

5. I don’t listen to podcasts although I do find that the Joe Rogan podcasts are interesting and fun to listen to his out-there beliefs.

Free Time Illustration

GRIFFEY-JR-POLY

I created this low Poly illustration of Ken Griffey Jr. in both Adobe Photoshop and Adobe Illustrator. The Illustration uses strictly triangles as a means for creating a more minimalistic remediation of the original picture. It was an extremely time consuming task, yet fulfilling as I was able to pay homage to my all-time favorite baseball player.

DTC 336 Final Project

Image

 

Composition and Design Final Write-up

 

My collection’s design is a reflection of the types of things that I not only partake in or own physically, but they reflect various aspects in my life that mean something to me. As I was brainstorming possibilities for which my design could reflect. As I was thinking, I realized that most of the items on my collection list could be represented in its physical state or nature. This led me to the idea that I would actually recreate the images of most of my items. These items were iconic in that they shared structural simplicity with the different collections that they represented. I combined these objects with the distance between each object and orientation/placement of each object to be an abstract representation of a human body walking forward. Within the body I included a pictorialization of the “Nike” swoosh made out of rendered letters in the word “SHOE”. I believe this pictorialization has the proper spacing and shape for a viewer familiar with the Nike Brand to recognize it was a Nike Swoosh. There are no reasons for the placement of the icons as they were used based off their shape and the needs to fill the space within the abstract representation of the man.

I did, however place objects outside of the main walking man. There is a semantic gap between the main man and to other people which provides descriptors like unity, together, multiple, people, and forward. These words can lead the viewer to assume that friends are together, supporting, driving each other forward and they would be right. The viewer may also go further to say that these human forms are for the most part duplicated versions of each other, leading one to believe that it represents generations, relation, or family. They, too, would also be right. I believe that the inclusion of multiple people would help in making the viewer assume and relate to the characteristics of the human forms together. Because the people are larger than the objects in the middle body, it shows that although they aren’t near as detailed they are more integrated in the space of the poster therefor they are more meaningful.

For my last collection which has to do with mountains and nature as a whole, I decided to combine a wide, one column grid to the lower, skinnier, 3-column grid that the figures fill. This inclusion not only separates the upper grid from the lower ones, it contains its own details and importance. It gives a sense of overseeing, as if it does not care what the lower grids contain, but has a higher hierarchical importance. I believe that nature, along with mountains, is the most important collection on the poster because if it weren’t for nature and its perfect balance we wouldn’t be alive. Although nature is balanced enough to sustain life, the actual physical and biological qualities throughout nature vary tremendously. I represented this though within the mountains as they don’t contain the same angle, line weight and shapes. The mountains do, however seem to converge near the middle which feels like it flow and points downwards towards the main image, the middle figure.

When it came to color, I wanted to include earth tones that contained contrast higher throughout. The blue and yellow contrast nicely as the brown contrasts with both the yellow and blue. This allows one to easily decipher between the different parts of the poster. I also changed the opacity of the objects that occupy the figure ground throughout in order to blend the colors a little bit so that they don contrast so much that they are distracting to the eye. I believe that these colors demonstrate a nature, rugged feel as I enjoy being outdoors and am not afraid of getting sweaty and dirty.

Lastly I added abstract trees around the mountains to blend the contrasting blue and yellow while creating a bridge between the two main sections of the piece. They are not only visually stimulating but add a little more of the nature feel to the piece while benefitting from the earth tones.

Blog Post 3 DTC 375 (2/12/14)

 


 

I would say that Mcluhan is mostly right in regards to informational media and the way in which we are immersed in the media in comparison to perspective paintings in the renaissance and the creation of written language and books. As book detached the reader for their surrounding, new informational media is beginning to immerse itself in our lives so that we have complete involvement in the media. Words aren’t stuck, static on a page anymore. Words are colored, change color, and more importantly have the possibility to interact with the user. Not only can words do this but images are able to move, interact, and immerse the user in a digital reality. I believe that this, for the most part, concentrated involvement is how McLuhan compares the non-involvement associated with books n the past with the complete immersion, response, and involvement associated with new technological information. There also proves no frame to which the usage shoud be done and when it ends. Information technology is practically boundless in that as long as one wants, they may receive and view information all day every day further leading to the statement by Mcluhan that “[t]he instantaneous world of electric informational media involves all of us, all at once. No detachment or frame is possible” (52)

DTC 375 WSU Blog Post 2 (2/3/14)

There’s a famous scene in the classic gangster movie Goodfellas where Karen Hill (played by Lorraine Bracco) tells Henry Hill (Ray Liotta) that she needs money to go shopping, and Henry asks, “How much money do you need?” She responds by holding her thumb and index finger about an inch apart, indicating the thickness of the stack of bills: this much. It’s a moment where we see the ways that the gangsters in the movie think of cash in ways very different from the rest of us. What are some of the ways that you use money that are different from the ways that Pullman natives or WSU professors use money? What can and can’t you buy as students, and how are those things that you can or can’t buy different from what these other categories of people can buy?


 

When it comes to Washington State University and the ways in which students and professors use money are not only different from each other but they are different from the way in which Pullman natives use money. While much of what students spend their money on are much different than professors and natives, the way in which they spend money is different as well. For example, students are able to upload money onto their CougarCard in order to pay for printing, tickets to events, various products at businesses that support cougar card. The card is used like a debit card yet acts as a major identification tool at the school. Once, however, a student travels outside of Pullman the card merely acts as a separate form of identification, different from an actual state-issued I.D. card. What students spend their money on varies from other citizens of Pullman as factors such as low income, differing agendas/priorities, and age all affect the way we spend our money. For example, a student at Washington state may spend $30 in a week which includes a little bit of food, a lot of bit of beer, and anything else they may drunkenly mistake as a good purchase. Professors and Pullman natives, however may spend hundreds of dollars a week on various needs such as groceries for a family, parts for houses/cars, nights out on the town, etc. The main factor for the differences in the way that students and professors/Pullman Natives use money is disparity of the income gap between the parties. Less money and access to various forms of payment outside of the normal realm of debit cards and credit cards separates students from the heavier, traditional spenders of Pullman Natives.

DTC 375 WSU Blog Post 1 (1/24/14)

Weatherford describes how technological advances in mathematics (Arabic numerals, arithmetic) contributed to the spread of empire and the seeking of gold in a new frontier in the Americas. Today, we have technological advances in mathematics (including cryptography and its application to Bitcoin and other online currencies) influencing the ways people use money. What do you imagine the new frontier will be for seeking profit, and how do you imagine some form of empire (national, financial, cultural, or otherwise) might extend into that frontier? Your blog post can be analytical or creative: write a short story, if you like.


 

I believe that with advances in computing, analytics, statistical analysis, and new mediums for technology, they are going to be the basis for new frontier for seeking profit. With marketing, advertising and other traditional media-based profit centers entering the world of the internet–where information is exchanged effortlessly and at a click of the button–the internet and internet-based technology are becoming larger and more involved in people’s lives more and more every day. Because profit is based off the economy is oiled by research and analysis which is turned into conscious marketing efforts, consumers are attracted and exchange money for product. With technology growing at an exponential rate, one could assume that because computing power is reaching that of the human, technology will become even more immersed in our lives. This immersion, as of now, seems to be via social networking platforms. Social networking like Twitter, Facebook, LinkedIn, various blogging platforms, and other social networking services provide us a chance to communicate with anybody at anytime through different forms of media. This results in a new technological medium which consumes peoples’ concentration, time, and attention just as the implementation of the radio and television have done in the past. The radio and television were communicative outlets, yet didn’t include qualities associated with other forms of technology like the telephone or letter mail–the chance to communicate slowly, yes, but to carrying on a relationship or personal connection without seeing each other face-to-face. All of these older forms of media/communication involve sounds, symbols, images, video, and a small combination of them. The internet, however, is an instant platform for all of these types of communicative outlets at the same time. It even goes so far as television, radio, and mail have become geared for the internet. For example, you can stream television shows, radio stations, and mail (electronically with Email). Just as these forms of communication have included advertisements and various marketing techniques in the past with coupons, radio advertisements, and television/film ads, the internet is becoming thew new opportunity to expand marketing and advertising efforts. The opportunity, coupled with increased analytical techniques for businesses, provides for more in-depth understanding of where where, how, and how often your content reaches your target or even non-target audience. For example, Facebook provides a service that allows a business owner to not only post content to their “followers” but to also analyze who sees the content, how many people see it, where they are located in the world, and how people are engaging with your content. This type of analytical information allows the business marketer to tink, tailor, and try out new types of content to engage and connect with an audience which hopefully ends up resulting in increased profits. As the internet is becoming more involved and included in peoples’ lives, technology is increasing along with the internet. For example, Google Glass is basically a wearable iPhone providing the chance to communicate with voice and connect with different types of media that the internet provides which was based off of earlier mediums like mail, radio, and television. This is all done without the touch of a button and with voice command, providing a new platform for computing, marketing, and social media. With the increase of computing, you can imagine your device will be able to understand you more and more and will actually be able to recogize your tendencies and provide help and content accordingly. With this, marketers and advertisers will have the same computing power which becomes coupled with increased analytical power. This may result in more personal, hard to-recognize marketing attempts using the capabilities of the advice and the internet. How nice it would be to be a business who, coupled with an imaginable application that allows various information to pop up through your google glass, can have your business pop up on the screen as one is passing it. This may stimulate the wearer’s sense in some form or another and result in the consumer entering your business and proving you with profit which spreads to employees, new-technology marketing firms, and the analytical servies that they use.

My final point is that companies that are involved in newer, internet-based technologies are going to be able to seek profit because of this. The internet is a special blend older types of media. For example, you could communicate via print with mailing and could talk so somebody but it wasn’t instant nor could you see the person unless they included pictures in the envelope. Radio provided the ability to hear people yet not communicate with them unless you call them, yet you still cannot see them. Television provided the ability for a one-way conversation and you could hear and see them but they can’t see you. The internet, however provides the opportunity to include all of these types of media/communication on the same electronic page. 

Who REALLY knows though?

Vertical Roots Logo Design

My company, “Vertical Roots”, is a small mountain resort that truly embodies the outdoorsy mindset and lifestyle. It is a mountain that, rather than having a lift, helicopter, or cat-skiing operation, it is only accessible via hiking/snowshoeing up the mountain. This idea goes back to the roots of skiing, long before there were chairlifts, long lines, and expensive lift tickets. Many skiers, especially those who frequently ski tour (Hike miles into the backcountry to “earn their turns”) love to get as many vertical feet of skiing in a day as, in many cases, these people only get one or two runs a day. My company would provide variable and easily-accessible terrain at a very inexpensive price as the company would greatly cut their expenses without hefty chairlifts to power. Many outdoor enthusiasts live an easy-going lifestyle and typically believe in sustainability, environmental preservation, local business and saving money, as outdoor activities and the resulting lifestyle can be quite expensive. My company demonstrates such ideas via cheap lift tickets, a much smaller carbon footprint (compared to large ski resorts), and smaller crowds (as the market for backcountry skiing is greatly reduced compared to those who one ski at lift-accessible resorts.

Outdoor enthusiasts, especially skiers, are also the type of people who don’t mind getting dirty, waking up early, and being cold. This is one of the reasons for the ruggedness of the mountains and contour lines. “Rugged” is a nice adjective to describe the people that would frequent Vertical Roots. As mountains themselves, rocks/cliffs, trees, shapes, and angles associated with mountains are sharp, steep and near vertical whenever you look at them, I thought the name “Vertical” in the title would be fitting. Equally as fitting are the lines that are inside and connect to make the mountain shapes.

Some words that may be associated with skiing and the experience that one may have during a typical day of skiing are: Early mornings, late nights, cold, winter, active and snow. I have represented such descriptors in the sky behind the mountains. The horizontal, yet organic lines help in creating movement which is realistic in the mountains as new storm cycles are always cycling in and out. The sky looks turbulent, which is a portrayal of how the weather can be difficult or even unpleasant to ski in. Despite the turbulent nature of the sky in my logo, the mountains, especially the main one, look intimidating, steep, and enjoyable for not-your-average ski enthusiasts who will be frequenting the mountain. The hues of the sky contain one primary and two secondary colors. These contrast nicely but are not unpleasant to the eye. The value of the pinkish color is lighter than that of the purple. The colors are cooler colors whose temperature clearly is colder, passing such sense on to the viewer and their imagination of what Vertical Roots and our experience is.

Although mountains obviously don’t have roots of their own, the trees that live on them do. I chose an abstract image of the mountains with roots extending below them towards the title. I think that the play on the positive/negative space helps in creating a visually stimulating image and one that will not only catch, but please the viewer’s eye. The roots dig deep down, almost like when someone digs deep into their soul and conscience while out in the middle of the mountains. The silence, isolation, and time for though is an enchanting experience—one that will be enhanced while avoiding the lift lines and noisiness while at Vertical Roots.

When looking at the image, the viewer’s eye is attracted to the middle part of the main mountain. I think this is a good thing because one can easily look side-to-side and get more of the landscape/detailed view. Or the viewer can look up from this point to notice the sky with its feeling of movement and depth. Or lastly, the viewer can look down where the title is clear, large, and isolated. When focusing on the title, the viewer is not distracted. But while they aren’t distracted, the roots that extend from the mountains towards the title help in keeping the image connected.

I think that the typeface, “Mountain Retreat”, does an awesome job of keeping an organic, local, and natural feel, which are all feelings that Vertical Roots strives to stimulate. It possesses straight lines, which compliment the sharp lines in the individual mountains. It is also a tall typeface, giving the sense of height, verticalness, and steepness. The typeface, isolated yet connected, is the final and crucial part in completing my logo and further demonstrating the beliefs and goals of the company.

Lastly, the way that the smaller mountains are orientated compared to the main, Middle Mountain is in a way that is almost pointed towards the middle mountain. Aside from being smaller and having different details compared to the main mountain, the single contour line that each has is made so that it gives the feeling of reflection towards the main mountain. This is to give the effect that the middle mountain is the largest, steepest mountains that surrounding mountains yearn to be. This is a great representation of our company wants to achieve. Since there are no recreational mountains that offer what we offer, we hope to create a new market and precedent for what skiing should be all about.

Vertical Roots Logo Design