Rhetoric of Information Blog Post #2

In comparing three texts within the same genre, I chose ones that fall under sports websites. They are as follows and I will call them #1, #2, and #3:



The website “Lookout Landing” is a strictly a Seattle Mariners journalistic-type website containing statistical comparisons, objective articles, and fan-based opinions all in regards to the Mariners. There isn’t one particular author of this text as there are both fan-written articles which are more biased. there are also regular writers on the website who try to capture the broader thoughts of the state of the team and what they believe is the mood Mariners fans in general. hey do a great job of providing in depth data, recognizable Seattle references, and opinions that are in tune to the state of the team and its fans. The purpose for the text is to provide stories and arguments regarding the Seattle Mariners which are backed by solutions to problems with the team or potential moves that they should/could make to improve the team. The purpose can be seen to not only inform but engage the audience by offering different polls and immersive comments sections under each article where people are able to create a specific online identity within the community of the Lookout Landing website. Its audience is clearly Seattle Mariners fans which is a specific target audience compared to broader sports websites like ESPN. The context of information on the site is more current, in-tune information however there are articles which look back at various historical events within the Mariners organization. The design choices on this website are effective in making the purpose for the website clear. It is organized in a grid system with pictures (and text overplayed) which link you to various articles. The pictures included in the short grid system are normally the newest articles with the larger picture including the most recent or popular article. Below the grid is a list of articles which are organized by date so that one could easily catch up on Mariners baseball talk if they weren’t able to check the website for a few hours, days, or even weeks. The proximity of the pictures within the grid on the home page allows ones eye to gather information about the content of the article quickly and easily as the eye is able to make associations based of what the picture alone contains. These narrowly scoped sports websites are used to display, inform, and engage efficiently with real-time comments and various updates and posts throughout the day. It is effective for this sort of genre (baseball) and even more specifically Seattle baseball. What’s interesting is the transition from sour, hopelessly venting news about an ailing Mariners team to a hopeful, electric, and promising standard for a successful mariners team. For example, the two most recent stories as of 3:06 of Monday the 8th are titled:


“After M’s pass test, it’s the fans’ turn”


“Blastoff!: Mariners vs. Astros”

This strikes a contrast between early posts like, for example, in 2012:


“Mariners No Match For Whatever The F*** Is Powering The Orioles”


“Oh, dear me”

The site, Lookout Landing, is actually a branch to a larger, conglomerate sports-related community called SB Nation which is the mothership of various “Lookout Landing”-esque blogging sites regarding a plethora of sports and sports team communities…



“SB Nation” is basically laid out the same as “Lookout Landing” and still invites engagement from readers and contributors alike despite the larger range of topics. What is different, however is the content which is not only featured, but written about. Because of the different types of sports, ranges of information and data, and a generally larger number of traffic on the site, there are trends to be seen in what content is on the surface of the site. There are different factors which pertain to the audience and, in retrospect, the perceived audience of the site. Some factors such as the time of the year and the corresponding sports schedules and seasons are the main factor for the change in content that is promoted and featured on the site. For example, baseball and the upcoming postseason push will dominate headlines at night as games are finishing up. But the beginning of the football season will obviously be mixed in, especially on weekends and game days. Other sports will work there ways in and out during their various notable seasons, games, tournaments, and awards. However, other factors may steal the spotlight based on their timing, severity, and shock appeal. For example, the recent Baltimore Ravens’ Ray Rice domestic violence news which is dominating space today:

Screen shot 2014-09-08 at 3.45.32 PM

Audience for SB Nation is a lot broader audience that opposes the more specific fan of the Seattle Mariners. The audience here is a large variety of men, women, ages, and athletic backgrounds who are interested in the larger sports picture.






“Baseball Reference” is a text whose sole purpose is to provide the access to and ability to customize searches for all things regarding the sport of baseball and its statistics on a purely historical scale. Its rudimentary design as far as color, typography and various alignment/space usage (Times New Roman) gives way to the actual in depth analysis that one is looking to perform on the website. It contains limited color yet, for one who will be using this website,  is engaging–not for what it looks like but for what you can do. There isn’t any cultural appeal like a baseball/sports blogging site whereas one wants to read news and information as soon as possible and as accurately as possible. The contents on baseball reference are dry, set in stone, and accurate overshadowing any opinions/biases/etc. that can be found in a written story. This site appeals to those who are not only strictly baseball fans who may want to know the amount of Home runs their favorite player hit in 1995, but also to statisticians, general managers, and baseball reporters looking to value, compare, or quantify certain aspects of a player.

Point, Line, Plane- Jacob Oster

Typographic poster created by Chris Welsby

Typographic poster created by Chris Welsby


This simpley, yet effective graphic poster by Chris Welsby contains graphic elements that are relevant such as Point, line and plane. Although there are only a couple handfuls of words, the poster demonstrates its ability to attract and inform fairly flawlessly. The high contrast in the projected plane and the word “loop” instantly creates point. It isn’t necessarily the first place that your eye is attracted to but because of the upward angled red plane the eye is led from the bottom/left edge of the page to the word “loop” your eye then is help in that area as the disconnected tail of the “p” in “loop” acts as a line to the smaller lettering which in itself is a line as the eye flawlessly follows the “p” down and through the following text. When looking at the words as a whole, they create a 90 degree angle which provides a stopping point for the eye as it follows the red gradient plane from left to upper right. There seems to be two separate backgrounds as the white is obviously a background yet the red plane is made  background because of the change in color and pattern in regards to the yellow rounded form. The type on the poster acts a Figure on top of the red plane ground. I found it interesting that the “loop” left-to-right line and the remaining words that create a vertical line are scaled to the length of the top and right frames of the red plane. For the most part, this poster is represented by Asymmetrical Balance. If you were to fold the poster in any direction there wouldn’t be matching sides. I think this is effective in not only attracting the eye with the larger letters but leading the eye from bottom of the composition to the information that is to be taken away from the viewer.

Multimodal Authoring Blog Post #1

In comparing the two twitter profiles in the book there are distinct visual differences in how the profiles are laid out. These distinctions offer the ability for a random viewer to infer various qualities about what is tweeted about, what the profile is used for and, to some extent, the personality of the user whose profile we are observing. For example, Kristin Arola’s twitter page contains softer, colder tones in regards to the visual mode. This may reference Kristin’s love for fall or winter. Along with this inference, looking at the linguistic mode included in her profile one can assume that, although she teaches, she mainly uses her profile as a personal voice rather than to distribute educational information like the other profile seems to do. Kristin’s profile  header is more personal, containing more of her interests than what her job or academic expertise entails. In contrast, the visual mode of Jenny Sheppard’s profile contains colors and layout that is warm and engaging. The linguistic mode of her profile suggests her academic interests and her job as an educator. Her profile seems to suggest that she is very passionate about technology and education and engages/shares/retweets information that backs this claim.


Although I don’t have much of a template on my twitter profile, one would be able to infer that my profile is used as a personal forum to express my thoughts as well as distribute information that I find interesting, especially in regards to baseball and Seattle Sports.

DTC 356 Introduction Blog Post

  1. If you could have an endless supply of any food, what would you choose?
  2. When you were little, who was your favorite fictional character and why? What about now?
  3. What’s your favorite thing to do in the winter?
  4. Are you a cat person or a dog person? Explain your answer.
  5. Identify three podcasts that you listen to.



1. I would choose anything that my mom cooks. It is all equally delicious.

2. My favorite fictional character was Batman because I loved the T.V. shows that depicted Batman. Heisenberg from “Breaking Bad” is currently my favorite fictional character.

3. Luckily, I am not a recluse in the winter as I am extremely into skiing.

4. I am a dog person because cats could care less if you are in the room or drop dead.

5. I don’t listen to podcasts although I do find that the Joe Rogan podcasts are interesting and fun to listen to his out-there beliefs.

Free Time Illustration


I created this low Poly illustration of Ken Griffey Jr. in both Adobe Photoshop and Adobe Illustrator. The Illustration uses strictly triangles as a means for creating a more minimalistic remediation of the original picture. It was an extremely time consuming task, yet fulfilling as I was able to pay homage to my all-time favorite baseball player.

DTC 336 Final Project



Composition and Design Final Write-up


My collection’s design is a reflection of the types of things that I not only partake in or own physically, but they reflect various aspects in my life that mean something to me. As I was brainstorming possibilities for which my design could reflect. As I was thinking, I realized that most of the items on my collection list could be represented in its physical state or nature. This led me to the idea that I would actually recreate the images of most of my items. These items were iconic in that they shared structural simplicity with the different collections that they represented. I combined these objects with the distance between each object and orientation/placement of each object to be an abstract representation of a human body walking forward. Within the body I included a pictorialization of the “Nike” swoosh made out of rendered letters in the word “SHOE”. I believe this pictorialization has the proper spacing and shape for a viewer familiar with the Nike Brand to recognize it was a Nike Swoosh. There are no reasons for the placement of the icons as they were used based off their shape and the needs to fill the space within the abstract representation of the man.

I did, however place objects outside of the main walking man. There is a semantic gap between the main man and to other people which provides descriptors like unity, together, multiple, people, and forward. These words can lead the viewer to assume that friends are together, supporting, driving each other forward and they would be right. The viewer may also go further to say that these human forms are for the most part duplicated versions of each other, leading one to believe that it represents generations, relation, or family. They, too, would also be right. I believe that the inclusion of multiple people would help in making the viewer assume and relate to the characteristics of the human forms together. Because the people are larger than the objects in the middle body, it shows that although they aren’t near as detailed they are more integrated in the space of the poster therefor they are more meaningful.

For my last collection which has to do with mountains and nature as a whole, I decided to combine a wide, one column grid to the lower, skinnier, 3-column grid that the figures fill. This inclusion not only separates the upper grid from the lower ones, it contains its own details and importance. It gives a sense of overseeing, as if it does not care what the lower grids contain, but has a higher hierarchical importance. I believe that nature, along with mountains, is the most important collection on the poster because if it weren’t for nature and its perfect balance we wouldn’t be alive. Although nature is balanced enough to sustain life, the actual physical and biological qualities throughout nature vary tremendously. I represented this though within the mountains as they don’t contain the same angle, line weight and shapes. The mountains do, however seem to converge near the middle which feels like it flow and points downwards towards the main image, the middle figure.

When it came to color, I wanted to include earth tones that contained contrast higher throughout. The blue and yellow contrast nicely as the brown contrasts with both the yellow and blue. This allows one to easily decipher between the different parts of the poster. I also changed the opacity of the objects that occupy the figure ground throughout in order to blend the colors a little bit so that they don contrast so much that they are distracting to the eye. I believe that these colors demonstrate a nature, rugged feel as I enjoy being outdoors and am not afraid of getting sweaty and dirty.

Lastly I added abstract trees around the mountains to blend the contrasting blue and yellow while creating a bridge between the two main sections of the piece. They are not only visually stimulating but add a little more of the nature feel to the piece while benefitting from the earth tones.

Blog Post 3 DTC 375 (2/12/14)



I would say that Mcluhan is mostly right in regards to informational media and the way in which we are immersed in the media in comparison to perspective paintings in the renaissance and the creation of written language and books. As book detached the reader for their surrounding, new informational media is beginning to immerse itself in our lives so that we have complete involvement in the media. Words aren’t stuck, static on a page anymore. Words are colored, change color, and more importantly have the possibility to interact with the user. Not only can words do this but images are able to move, interact, and immerse the user in a digital reality. I believe that this, for the most part, concentrated involvement is how McLuhan compares the non-involvement associated with books n the past with the complete immersion, response, and involvement associated with new technological information. There also proves no frame to which the usage shoud be done and when it ends. Information technology is practically boundless in that as long as one wants, they may receive and view information all day every day further leading to the statement by Mcluhan that “[t]he instantaneous world of electric informational media involves all of us, all at once. No detachment or frame is possible” (52)